In Social Media Marketing with Facebook and Twitter, Anne-Marie Concepcion shows dozens of ways to promote a company's brand, increase sales, drive traffic to a site, and engage with customers using two of the hottest social networking venues today, Facebook and Twitter. Anne-Marie teaches not only the fundamentals of social media marketing, but also how to create a professional, top-level presence that can put a company in the viral marketing sweet spot. From creating Facebook fan pages to crafting the most perfect Twitter bio for SEO, Anne-Marie dives into the details of both services, and discusses the best third-party add-ons that maximize the social marketing impact.
Topics include:
* Developing a balanced messaging strategy
* Creating a branded Twitter page background
* Attracting Twitter followers
* Learning the difference between Facebook pages and groups
* Building Facebook advertising
* Understanding how to use Twitter and Facebook analytics